"tHIS HAS TRUELY BEEN THE ICING ON THE CAKE!"
THE STORY
Just imagine a world where you could walk into your pharmacy and be prescribed a giant, mouth watering, eye popping and hand made artisan chocolate cake? well right now this is not really possible but, for one very talented pharmacist/baker in Malaysia, she is on the road to bridging this gap. Her name is Dakshy also known as 'My Baking Pharmacist'
So I have been very fond of my friend’s creations for many years and when she dropped on instagram with a page of her creations for her personal cake business, I just had to be part of rebranding her already awesome logo/identity. Working as a pharmacist blurs many lines with that of a baker. For one, there is always the stress of time and sprinkled with this is the added stress of striving for perfection with every item that goes out to the patient/client. Dakshy has not only married the two worlds perfectly but she has also done this with a dusting of elegance and you can see this with all the cakes brought to the table. This is what makes her stand out from other home bakers
Working with Dakshy was just an absolute treat and after she sent in her specifications for her new logo rebrand, I knew I was going to work on something special. She literally told me to 'stay clear of the pinks, the puffs and the typical cake stands' and instead create something that stands out as well as looking elegant and artisan. So with GMT+8 separating us between london and KL, we still managed to communicate and work towards the new elegant icon/typeface you see above.
I would suggest on fellow associate designers to use 'Europa-Bold' as the main typeface as seen above in the design manual and similar sans serif fonts of 'thin' weights and similar kernings in order to keep in line with the uniformity of 'My Baking Pharmacist'. This typeface/icon would stand out both in social media platforms as well as physical print for cake boxes, aprons etc. and compared to other typefaces, Europe-Bold really does carry-forward the elegance and artisan-ship of Dakshy's business within the 'home' ethos.
Both the logo and typeface have taken many iterations before its final form and we both found ground when it came to the look and feel of this logo package. The use of a specific gold took some time as I had to find a shade of gold/caster sugar brown that stood out both in social media platforms and also the physical nature of the print on the cake boxes. The versatility of this design is part of why the logo works; its different, its enchanting and says a lot about Dakshy's sense of quality and professionalism seen in her cakes and other bakes. Dakshy this has been an amazing journey and the power of fibre-optic broadband helped in making a decision that totally shows how talented you are as a baker. Thank you and the family for your patience and your trust in me, this has truly been the icing on the cake! Dakshy Naido.. My Baking Pharmacist.
