Ive always wanted to delve into making a logo for a fitness company and seeing the resurgence in gym goers after the lockdown, I was tasked to do a logo for a small start-up who are dedicated to help bringing fitness to the masses with 'Gainz' being their company core.
Trying to turn away from the typical 'dumbbell' iconography was difficult due to the previous logo seeds not showing the companies mission. But the the dumbbell concentrated around the monitor icon, a red dot was introduced to highlight the 'record' button as this was the staple to the companies ethos and message of recording their fitness related videos on the fly using smartphones as opposed to proper videography cameras.
