"the three rings represent a united and friendly petroleum company"
Bohobo inc. are new on the petroleum/gas company scene working as an umbrella corporation for sustainable and reusable natural fuels. The Three rings represent a united and friendly petroleum company where each ring represents one of three key areas in the companies future vision.. sustainability, reusability and low-emissions. The circles represent wholeness and unity of a company that puts the environment at the heart of its operation.
Notice the curved stresses on the tips of the 'b' and 'h'. This makes the logo friendly to look at and adds to a natural essence which is essential to the companies overall message. Above is an example of the companies core 'natural fuel' sector logo.
With a visual motive that is easily recognisable even without its logotype, the idea is that consumers will be able to know the company just by looking at the icon. for example, drivers on the motorway should recognise and therefore feel comfortable to pull up and fill up at their petrol pumps. Another example would be for a dock operator who would easily identify the 'bohobo' shipping containers for boarding onto a ship.
