"a 31 year family business needed a rebrand to strengthen its already fantastic reputation with the community "
I couldnt resist an opportunity to blend my two worlds of pharmacy/graphic design together. So when Sunil asked me to design a logo for the pharmacies website, I literally could not contain my excitement. Saturn pharmacy never really had an established logo and not many independent pharmacies do, but here in the UK, its common to find 2 or 3 pharmacies on one high street, therefore it’s important to stand out to patients who choose to come to you with their prescriptions.
Pharmacy logos are the most generic and yet the most recognisable form of visual identity in modern times. For many centuries, the green cross is the universal identity of the chemist and just like the flat airplane icon representing the airport, the cross is cemented in our minds as the place to get medicines regardless of whether it’s here in Streatham or across the world in Manila.
So the challenge was to strip down the solid, straight edged green cross and start again. I drew up at least 15 different crosses and with Sunil and his amazing family, we whittled it down to the green soft edged cross you see in the logo. The green worked well with the blue theme seen throughout Sunil’s pharmacy from the shelf strips to the floors. It is important to have a soft soft blue theme running throughout. The rounded edges and round corners on the cross worked with a friendly sans serif to highlight just how friendly the atmosphere is in the pharmacy rising above the professional ethos of a pharmacy.
The blue planet was a no brainier as the business was named after the planet, but the challenge was to illustrate a simple and flat planet to work with the green cross. Last minute iterations from the family to make the ring red as well as the center-ing of the icon in between the type was welcomed for the website.
I would strongly recommend to implement the HEX codes mentioned above as well as the consistent use of the ‘effra’ font family in both medium and light suites without the need to use capitals as this would substitute the medium font.
And with this logo, comes a family friendly result that speaks the ethos of Saturn pharmacy as well as taking forward the rapport and reputation that has been strengthening over 31 years. To the patients and to the community, this is for you!
