"music software needed a versatile icon that producers worldwide can recognise and associate with"
Music production has never been this accessible. With the vast array of programs out their for creating music, you need to make sure that your software not only holds a respectable reputation, but has branding that is easily recognisable and identified by both the artists and world leading music producers alike.
The Icon itself is what stands out most from both this icon/logotype collection. And so should it, because this is what users will identify with when relating to the bars sound brand. there are only two colours in this package, black and yellow and both can be inverted to stand out in any form of digital representation. the transcending yellow lines represent the various levels or 'tracks' typical of any DAWs system and the variation in bar length depicts the lenght of each instrument track and also reference to volume levels that producers are all so familiar with when mixing the final tracks.
Music software needed a versatile icon that producers worldwide can recognise and associate with and with these mock ups, I truly felt in my own way that this is achieved. As an app icon on smartphone, tablets and desktops, the bars icon is only needed without the typographic and the bright solid colouring is something that stands out from adjacent icons on the app pages across all devices.
