The Great thing about contemporary logo design is just how much you can push the creativity beyond its borders, but for some corporate businesses and firms, you have to retain and communicate as much of the professionalism without going too OTT on the design front.
The emblem for Madison Riley serves as both a bespoke identity icon for the solicitors but also plays on the idea that these professionals are also human and this can be seen in the use of the sea blue gradient patched into the framework of the shield/emblem. Simple use of 'Ariel' fonts is enough to accompany icon and as this firm will be largely dealing with paperwork both digital and physical, the font will need to be used uniformly on all their associated documents, whether its 'convenyancing' or 'power of attorney' and not forgetting the advertising.