Its always possible to express a visual identity through just words alone. For a music house in south London, it just makes sense to keep a logo this simple and yet the effect in drawing attention is just as effective. This vintage/modern logotype inherits the tradition of this establishment and yet expresses a very cosmopolitan attitude to this recent music dive.
As you can see from the long poster visualisations above, the logotype stands the test of time and its use in 1920's black and white and retro 70's sunburst accompanies the visuals perfectly.
